Five Tips for Search Optimization Success
#1) Select the best focused keywords specific to your product and location for each and every page on your web site. Search engines rate pages, not web sites.
#2) Choose your domain name carefully. Include keywords in the domain name
#3) Use Meta Tags with concise description and keywords, "robot" and other tags and "alt" image tags with properly included keywords.
#4) Manage java or flash pages.
Search engines cannot "see" java script or flash files! These also put a lot of space between your code and your content. Write java script code to a separate file. Minimize Flash pages and scripts. Avoid flash on "index" (home) page. Avoid flash at all!
#5) Submit your site to the proper category in the Open Directory.
Submit the site to other related directories. Find select link exchange partners. Do not purchase links from "link farms".
Read "Web Site Design for Search Engine Success"
for valuable insight into key search web design issues.