Search Engine Optimization for Top Ranking Success

Search Engine Optimization (SEO) is web page design for top Search Engine Rankings by widely used Internet Search Engines like Google, Yahoo, and Microsoft-Bing. These top brands also sell "paid" or "sponsored" ads which appear in keyword search results. The major players sell listings to most other search programs like Ask.com. and AOL. Search Engine Marketing (SEM) refers to a combination of paid and organic search results.

Certified Internet MarketerThe realm of Internet Search now is highly competitive and the rules are constantly changing because of spammers, crooks, and cheating SEO companies. Search Engines must produce valid, relevant results. There are millions of Web Sites competing for top position and ranking on many popular keyword(s). It is critical that a long term SEO or SEM plan be done the "right way" from the very start. MarketPress Publishing is Certified in Search Engine Marketing and adheres to a Code of Ethics. We have over 10 years of proven search results for our clients.

Good web site design and reliable, reputable web hosting are critical to SEO success! Much search engine research reveals that many prospects seldom go beyond the third page of results (top thirty). Therefore, a top thirty ranking is considered the minimum for SEO success. Most of our clients experience First Page Results (top ten) and First Listing Results. MarketPress has acheived #1 organic listings on top quality keywords! (see a real live Search Ranking Analysis Report)


Key Search Engine Issues:

  • Site Design: for search results. We follow the Major Search Engine Web Design Guidelines. MarketPress has ten years of successful web design for search engine success with proven results!
  • Quality Web Hosting: reliability and credibility of your web host are everything to search engines. Some hosting providers are even banned by the engines because they are known to allow cheap and easy access.
  • Quality (not "link farm") back links to your web site. A web site will never be listed without at least one link from a "pagerank" established web site.
  • Professional, proven keyword analysis and selection.
  • Submission to the most important human directories (ODP) in the proper format and best categories.
  • Monitoring and improving the results!

Five Tips for Search Optimization Success

#1) Select the best focused keywords specific to your product and location for each and every page on your web site. Search engines rate pages, not web sites.

#2) Choose your domain name carefully. Include keywords in the domain name

#3) Use Meta Tags with concise description and keywords, "robot" and other tags and "alt" image tags with properly included keywords.

#4) Manage java or flash pages.
Search engines cannot "see" java script or flash files! These also put a lot of space between your code and your content. Write java script code to a separate file. Minimize Flash pages and scripts. Avoid flash on "index" (home) page. Avoid flash at all!

#5) Submit your site to the proper category in the Open Directory.
Submit the site to other related directories. Find select link exchange partners. Do not purchase links from "link farms".

Read "Web Site Design for Search Engine Success"
for valuable insight into key search web design issues.

Please Contact MarketPress for an immediate Web Search Analysis. Please include your 3 most desired keywords in the comments section of the contact form.